Old Littleton had a blog, AI-AI…oh!

The Weeknd and Drake surprised fans (of bland insipid modern music – yes, I’m old!) by releasing a previously unannounced collaboration named “Heart On My Sleeve”.

April 20, 2023
Robot holding wearing a leather jacket, holding a book

Like most of their music, it was lapped up by their adoring fans.

However, it was soon pulled from platforms like Apple Music, Spotify, Deezer and Tidal as it emerged it wasn’t them!

But this was no Milli-Vanilli-like scandal of lip-syncing through a tune they neither wrote, sang nor produced. “Heart On My Sleeve” was created by software trained on the musicians’ voices, simulating Drake’s flat, tuneless talking and…whatever it is The Weeknd does.

The song didn’t so much open a can of worms as unleash a canned worm apocalypse, with the music industry struggling to unravel what the song’s success impact had on existing copywrite, IP and fraud legislation.

For most of us, who snigger at AI-generated images of Boris Johnson eating a horse or what a Wes Anderson/Marvel Crossover Universe might look like, it was another example of how AI is rapidly evolving…not unlike Skynet at the beginning of most Terminator movies.

So, Creo Comms decided if you can’t beat’em, why not befriend’em before they enslave us all – we asked AI what it could offer the creative comms industry. What we found it is, it loves an Oxford comma, will absolutely AmericaniZe spellings and…it’s quite good!

This is what “it” said…

    1. Artificial intelligence (AI) has already started to revolutionize various aspects of our lives and the fields of public relations, marketing, creative, and communications are no exception. AI can help these industries become more efficient, effective, and personalized. Let’s explore some ways AI can enhance these fields.
    2. Personalized content creation AI can analyze consumer data to create personalized content for target audiences. For example, AI can create different variations of a marketing campaign based on demographic data, interests, and behavior patterns. This personalized approach increases engagement and conversion rates.
    3. Intelligent customer service AI can be used to automate customer service interactions. Chatbots and virtual assistants can be programmed to answer common questions, provide information, and even offer product recommendations. This frees up customer service representatives to focus on more complex issues, while improving the customer experience.
    4. Media monitoring AI can monitor media coverage and analyze sentiment to determine how a brand or product is being perceived. This can be done in real-time, allowing brands to quickly respond to negative press and capitalize on positive coverage.
    5. Predictive analytics AI can analyze large data sets to identify patterns and predict future trends. This is especially useful in the marketing and PR fields, where predicting consumer behavior can help brands stay ahead of the competition.
    6. Content curation AI can analyze large amounts of content to identify trends and curate relevant content for audiences. This can save time and resources, while ensuring that the content is of high quality and tailored to the target audience.
    7. Image and video analysis AI can analyze images and videos to identify objects, people, and scenes. This can be used for image and video recognition, as well as to identify potential copyright violations.
    8. Data-driven decision-making AI can provide insights and recommendations based on data analysis, helping businesses make more informed decisions. This can improve efficiency, reduce costs, and increase revenue.

In conclusion, AI has the potential to transform the PR, marketing, creative, and communications industries. By leveraging the power of AI, brands can create more personalized content, improve customer service, monitor media coverage, predict future trends, curate content, analyze images and videos, and make data-driven decisions. As AI continues to evolve, it will be interesting to see how it transforms these industries even further.