{"id":1461,"date":"2024-04-19T15:49:32","date_gmt":"2024-04-19T14:49:32","guid":{"rendered":"https:\/\/creocomms.co.uk\/?p=1461"},"modified":"2024-04-19T15:49:32","modified_gmt":"2024-04-19T14:49:32","slug":"samba-sunak-vs-stone-island-starmer-a-lesson-in-authenticity","status":"publish","type":"post","link":"https:\/\/creocomms.co.uk\/samba-sunak-vs-stone-island-starmer-a-lesson-in-authenticity\/","title":{"rendered":"Samba Sunak vs Stone Island Starmer – a lesson in authenticity"},"content":{"rendered":"

Podcasts, radio talk-ins and Twitter (it will never be \u201cX\u201d!) were awash with soundbites and videos of Rishi Sunak\u2019s defence of his decision to rock a pair of Adidas Sambas with a navy suit and button-up shirt last week.<\/p>\n

Given the increasing trend of pairing trainers and suits – and the fact that the Prime Minister seems to have a knack of fumbling into toe-curling situations – part of me felt slightly sorry for him at first.<\/p>\n

That was until I heard the full interview where he expressed his \u201capologies to anyone he had offended in the Samba community\u201d and shoe-horn in a reference to the \u201cSamba community\u201d two times thereafter.<\/p>\n

Then, all of a sudden, confirmation of what many of us were probably thinking all along, that this wasn\u2019t just a wardrobe malfunction or Sunak \u201ctrying to be hip\u201d.\u00a0It was a scripted, premeditated attempt to align himself with part of the electorate he and his party have struggled to connect with. Die-hard, working class football fans.\u00a0\u201cThe Samba community\u201d.<\/p>\n

Now, given this demographic makes up quite a significant chunk of the nation\u2019s electorate, you can forgive him and his team for wanting to win them over. After all, votes are just like goals for politicians. You can\u2019t win without them.<\/p>\n

But it also got me wondering why Sunak wearing a pair of Sambas was attracting so many scathing headlines. After all, it\u2019s just a pair of trainers, isn\u2019t it? What\u2019s the big fuss?<\/p>\n

Can Rishi Sunak leave the Adidas Samba alone, please? – GQ<\/a><\/p>\n

Adidas Sambas: How Rishi Sunak cancelled the year’s coolest trainer \u2013 The Tab<\/a><\/p>\n

Did Rishi Sunak Ruin the Adidas Sambas Trend? \u2013 New York Times<\/a><\/p>\n

Well, you\u2019d think that. But when Keir Starmer was papped donning a Stone Island t-shirt while on a trip to Berlin last year, another brand synonymous with football culture and high-end clothing aficionados, the headlines were fairly muted.<\/p>\n

In fact, aside from a few memes of him \u201cGetting The Badge In\u201d an article in the Daily Mail and a few tweets from his usual trolls and critics – the response couldn\u2019t have differed more to the response to Sunak\u2019s Sambas.<\/p>\n

So why is it that the banking analyst turned politician wearing Sambas was such a red flag (sorry again, Rishi) but the barrister turned opposition leader wearing a \u2018Stoney\u2019 hardly raised an eyebrow?<\/p>\n

Well, I\u2019m far from a fashionista, so I wouldn\u2019t dream of sticking my oar in on the argument of \u2018who wore it better\u2019, but if you have a swift flick through their social media profiles and past interviews, there\u2019s one thing that stands out instantly. Authenticity.<\/p>\n

To be authentic is to be consistent and realistic in your messaging. Whether you\u2019re a brand, political figure or Joe Public, it\u2019s about keeping your actions and words in sync and simply being true to who you are.<\/p>\n

Starmer is a great case in point. He takes almost any opportunity to talk about football and his beloved Arsenal FC and has held himself well during multiple TV and radio appearances, even on TalkSport, which can be the most punishing of arenas for those who don\u2019t really know their subject.<\/p>\n

His social media output is also stacked with photos of him playing five-a-side, cutting the exact same figure as any other over 50\u2019s bloke who still loves nothing more than a kick about with his mates in his tatty old Copa Mundial boots.<\/p>\n

Sunak on the other hand has never displayed much affection or demonstrated much knowledge of football.<\/p>\n

In fact, just last month he was pictured in the crowd watching his hometown club Southampton FC and not only was his awkward demeanour and unnatural reactions swiftly jumped upon by Paddy Power\u2019s \u2018meme team, but he was also humiliated by the club\u2019s manager in the post-match press conference.<\/p>\n

But even before that, there was the car crash video he shared on Twitter wishing non-league Stockton Town FC luck in their Northern Premier League Final and spoke of how a fellow Tory MP had been telling him all about \u201cthe action down at Bishy Road\u201d.<\/p>\n

There\u2019s absolutely nothing wrong with not following footy, either, so there\u2019s no real need to pretend to, especially since football fans ALWAYS sniff out someone blagging it \u2013 remember David Cameron deciding he supported Aston Villa and then getting them mixed up with West Ham in this speech: https:\/\/www.youtube.com\/watch?v=0H_vgFcs1bk<\/a><\/p>\n

Consistency – as well as being realistic and relatable – is also a key part of establishing authenticity and this is also another great example of that.<\/p>\n

While Starmer has worn Stone Island and other such brands on numerous occasions over the years, Sunak takes \u201cflip flopping\u201d – his party\u2019s favourite slur for the opposition – quite literally.<\/p>\n

His suede \u00a3495 Prada loafers and leather Common Projects boots have both drawn attention, critique and praise over recent years, but even putting taste aside, it is his inconsistency that would seem to make Sunak\u2019s claim of being a \u201cSamba superfan\u201d all the more insincere.<\/p>\n

Now, don\u2019t get me wrong, Sunak\u2019s brother may well have bought him his first pair of Sambas. And he may well have a shoebox collection in his bedroom to rival even the most dedicated Adidas Originals collector. But even if that is the case, then it just goes to further prove the power of authenticity.<\/p>\n

After all, communities such as trainer collectors know their onions better than almost any other community of die-hard collectors and can spot someone faking an interest just as quickly as a pair of fake OG Sambas.<\/p>\n

And if the online message boards and social media groups are anything to go by, the Prime Minister has a long way to go to convince them he\u2019s an authentic \u201cman of the Samba Community.\u201d<\/p>\n

It begs the question of why his team ever thought it was a good idea, especially given the number of own goals he has already scored when trying to align himself with the sport and its many subcultures.<\/p>\n

As for the leader of the opposition, so long as he doesn\u2019t start pounding garden paths in lace-up Doc Martens or Nike Air Jordans any time soon, he can carry on \u201cgetting the badge in\u201d for a while yet without worrying about damaging his reputation\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Bryce Wilcock explains why Sunak attracting scathing headlines for wearing a pair of Sambas and Starmer getting off scot-free for wearing Stone Island is a valuable lesson in authenticity… <\/p>\n","protected":false},"author":4,"featured_media":1462,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[53,47,49,50,48,55,41,56,54,52,51],"yoast_head":"\nSamba Sunak vs Stone Island Starmer - a lesson in authenticity < Creo Comms<\/title>\n<meta name=\"description\" content=\"Bryce Wilcock explains why Sunak attracting scathing headlines for wearing a pair of Sambas and Starmer getting off scot-free for wearing Stone Island is a valuable lesson in authenticity...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creocomms.co.uk\/samba-sunak-vs-stone-island-starmer-a-lesson-in-authenticity\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samba Sunak vs Stone Island Starmer - 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