CCAV is an expert policy unit that is shaping the safe and secure introduction of self-driving vehicles and services on UK roads and leading the government’s wider Future of Transport programme.
Creo worked with Zenzic to develop a series of project and trade-specific media releases to promote the launch of the project, as well as providing on-going PR support thereafter to promote the seven projects that secured funding from the programme.
Creo secured media hits across trade, national and local press, from Sky News to BBC, The Mirror, The Engineer and Traffic Technology International Today.
The team has also twice provided media relations support for the organisation’s annual Innovators Day conference in London, securing press visits by reporters from The Sunday Times, UK Tech News and MOVEMNT.