The annual event aims to inspire businesses from the city and wider region; boost collaboration; and showcase the transforming cityscape to people from outside Sunderland who are keen to hear from an exciting line-up of speakers.
The event has attracted a line-up of nationally significant speakers over the years, including ex-footballer turned businessman Gary Neville; hairy biker Si King; TV architect George Clarke; social media pioneer Alex Partridge; Dame Irene Hays of Hays Travel; and Leo Pearlman of Fulwell73, the globally renowned production company behind Friends: The Reunion and the Late Late Show.
The festivals have included expert presentations, panel discussions, on the sofa chats, networking, workshops and more. Organisations that have taken part in the events include Tombola, Ocado Retail, Bank of England, North East Combined Authority, Federation of Small Businesses, Sunderland AFC and Hummel.
We managed all aspects of ticketing, catering, AV provision and stakeholder engagement, as well as creating and selling sponsorship packages.
We also delivered all tactical promotional activity for the event including a PR campaign, media buying, managing the event’s social media channels, building and maintaining the festival’s website, collateral and logo design, e-mail marketing, videography, PPC and photography.
A thorough evaluation of each event was carried out, using independent research and our own monitoring, and a report was presented back to the client’s board of directors.
