Zenzic, an organisation set up by the UK Government and industry to champion and grow the nation’s Connected and Automated Mobility (CAM) industry, commissioned Creo in early 2023 to deliver PR services that would help raise its brand profile and promote the Government-backed funding and support programmes it delivers.
While Zenzic had an established reputation in the CAM sector, Creo was tasked with helping to raise its profile among businesses in associated industries such as automotive, tech and engineering, as well as helping to promote the many projects across the UK it was funding.
Given the number of stakeholders involved, Creo agreed an approach which would see a single launch press release issued for each funding round and milestone, with businesses and projects all buying in to the idea and then issuing their own communications thereafter.
For businesses without in-house or agency PR support, such as the tech SMEs who benefit from Zenzic’s work, we also help draft and issue communications on their behalf, ensuring each and every project backed by Zenzic was enabled to tell the story of Britain’s role in leading the global CAM revolution.
Creo has helped shape and distribute launch press releases for multiple funding programmes, ranging from small feasibility studies to multi-million-pound deployment projects and trials led by global manufacturers.
The team also helped draft localised and trade specific press releases for projects and businesses who have required support, arranged and overseen media relations for Zenzic’s annual Innovators’ Day event at the Institute for Engineering and Technology in London and identified and secured podcast and media interviews for its programme leads.
Our ongoing PR activity has helped the Zenzic team secure hundreds of pieces of press, online and broadcast coverage for its work bringing together industry, government and academia to support the strategic rollout of CAM technologies in the UK.
Creo continues to work with Zenzic to promote its programmes, with media interest growing year-on-year as it continues to champion and grow the UK’s CAM ecosystem and support the longer-term development of a resilient, competitive sovereign industry.
Whether you’re looking to build brand awareness, secure media coverage or strengthen your communications strategy, we’d love to hear from you. Get in touch and let’s explore how we could help tell your story.
