From bulk cargo to sustainable aviation fuel production from waste materials, its emerging (and niche) capability as an advanced materials handling hub and partner to global organisations meant that a stronger, more defined identity, positioning narrative and market proposition were necessary.
A strategic brand and comms audit was delivered by Creo initially to identify and ‘drill down’ where the port has (and will gain) competitive advantage, and how it can propel its commercial capability in highly specialist global markets.
A repositioning exercise began to ‘pivot’ the Port of Sunderland’s marketing output, shaping a new direction for future growth opportunities and creating refined, targeted messaging, high impact branding, professional photography and videography assets, website overhaul and wide-ranging brand materials.
This is an ongoing project with Creo set to deliver further stages of activity including advanced online analysis, stakeholder engagement, media relations, SEO and digital strategy.
