We created all content, including video and drone footage, photography, graphics and ads and editorial, as well as collaborating with local influencers who used their own channels to promote key tourism destinations in the city.
The content was used on out of home screen at key road and rail destinations, for a paid and organic social media campaigns and editorial in a national newspaper. We also ran Google ads and PPC campaigns, timed to coincide with large scale events happening in the city.
