The logo in isolation needed to be brought to life and we knew we had to come up with a design mechanism we could replicate across different mediums. We concentrated on the red ‘dot’ which became our focal point for the brand and would appear on everything in some form.
As part of the refresh, we looked at typography, colour, layout in both printed and digital collateral and created some concepts that we believed worked well with the new red dot focussed branding.
We presented the ideas to the team at AK who were delighted with the concepts and could not wait to roll things out.
We also ran a number of branding sessions for the wider team, introducing the new brand and going through how it could be used effectively.
