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AI chatbots: The secret weapon to customer conversation

Artificial Intelligence is no longer just a concept, it’s embedded in the way businesses communicate with their customers every day.

As customer expectations continue to rise, chatbots are providing faster adaptations and smarter communication methods. The question is no longer whether you should use a chatbot, but how effectively you can use one to elevate your brand.

Why PR’s moment is now

PR has always played a vital role in shaping reputation, building trust and helping organisations tell their story. What’s changing is just how central the role of PR is becoming and the undeniable need for it to form part of the marketing mix.