Brands jump on the Game of Thrones® bandwagon

I’ll be honest, I haven’t watched Game of Thrones®, which is much to the disappointment of my Creo colleagues Bryn and Shaun.

April 15, 2019

However, given the hundreds of Memes and tweets I’ve seen in relation to the HBO smash hit, I’m already familiar with half of the characters and the plot. In fact, I reckon you’d be hard-pressed to find anyone who hasn’t at least heard of it.

So, with the first episode of the eighth and final season airing today, it’s no surprise that companies across the globe have been quick to jump on the bandwagon and boost their brand profile. Here are just a few of our favourite examples…

Glass of Thrones

Tourism Ireland is installing six Game of Thrones® themed stained-glass windows across Belfast in a bid to encourage fans to visit the country where much of the world’s most popular TV show was filmed.

Timed to coincide with the eighth and final season, the campaign – called ‘Glass of Thrones’ – has been created by Tourism Ireland and Tourism NI in partnership with HBO.

It kicks off today (April 15th) and will roll out to millions of fans in ten markets – including Great Britain, the United States, Canada, Australia, France, Germany, Spain, Italy, the Netherlands and Scandinavia. It will also be rolled out by Tourism NI in Northern Ireland and the Republic of Ireland.

Game of OREOs

Announced in February 2019, Mondelez (the parent company of OREO UK), announced that its BIGGEST EVER PARTNERSHIP would see it bring a batch of limited edition OREO cookies to market featuring four unique embossments that pay homage to Game of Thrones.

The campaign delivers a playful new take on the original cookie, with each pack featuring four unique embossments on top of the chocolate wafers that represent: House Lannister, House Targaryen, House Stark and The Night King.

Fans were then encouraged to pledge their loyalty to either House Stark, House Targaryen, House Lannister or The Night King by using the #GameofCookies and #ForTheThrone, or by visiting Oreo’s website.

Also, to promote the campaign, Mondelez worked alongside show producer HBO and advertising agency 360i to create a new version of the show’s opening trailer composed entirely out of Oreos – more than 2,750 of them!

A Can Has No Name

American soft drink brand Mountain Dew has capitalised on the GoT finale by releasing limited-edition cans inspired by the show.

Focusing on one of the show’s most popular characters, Arya Stark, the brand has produced a range of unbranded white cans, which, when cooled, reveal Arya’s kill list. However, there’s a catch.

The cans are so limited that they can’t be bought and fans are being asked to tweet Mountain Dew using the hashtags #ACanHasNoName, #ForTheThrone and #MTNDEWsweepstakes to tell the brand what they would sacrifice to have one of the special cans sent to them.

Spotted any other great GoT themed campaigns? Tweet us at @WeAreCreo with your favourites!